Rebranding Edge of Tomorrow to Live. Die. Repeat.

live-die-repeat-edge-of-tomorrow-bluray

Edge of Tomorrow was received with unanimous praise yet not so encouraging box office numbers. Some believed it to be the title and others believed it to be the marketing in general. It looks like Warner Brothers is fully embracing the name change, which they also started during it’s theatrical run but not soon enough, by completely changing it on the Blu Ray release.

On the cover the words “Live. Die. Repeat” are shown taking up the entirety of the cover while at the bottom it reads “Cruise/Blunt/EdgeofTomorrow”. iTunes seems to be embracing it just as much by releasing it as Live. Die. Repeat./Edge of Tomorrow.

To me it seems completely weird to all of the sudden change the name to something completely different. It didn’t have the best of titles originally but instead of naming it that they should have called Live. Die. Repeat. the entire time because it works well with the movie and describing whats going on without giving anything away. I liked this movie better than other movies this summer, simply for it originality and not some boring sequel that doesn’t impress. The new title is interesting but the time and place that it changed is much more interesting than the announcement of the Blu Ray.

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