Being a native of Rochester, New York I know all there is about Kodak and George Eastman. I grew up in that region and I’ve become really interested in the history of both Kodak and George Eastman himself. I’ve been to The Eastman Theater, to see a screening of Willy Wonka and The Chocolate Factory, and toured his house. It is a fascinating venture and sure to interest any cinephile.
Recently Christopher Nolan, Quentin Tarantino, Judd Apatow, and J.J. Abrams have campaigned heavily for studios to buy film stock and use it more often than they do. The chairman of Kodak CEO Jeff Clarke announced Wednesday that their company will continue their production of film stock. According to the Wall Street Journal, prominent studios such as Warner Bros. and Walt Disney Studios will purchase a certain amount of film stock each year. This solidifies the use of film stock for certain films. I see it used more so on their smaller projects rather than their blockbuster.
Bob Weinstein, one of the chairman for TWC, stated “It’s a financial commitment, no doubt about it. But I don’t think we could look some of our filmmakers in the eyes if we didn’t do it.” This shows just how committed they are to preserving the magic of movies and their love for the medium.
I’m happy to see that people are still in support for something that has been dying out in past few years. After The Master I think that people will realize the beauty that film contains.